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SHAUN BONÉTT

FROM LAWYER TURNED BUSINESS TYCOON AND PHILANTHROPIST: PREZZEE'S ROARING SUCCESS

ABOUT SHAUN

FINDING IMPACT AND PURPOSE PAST THE $1B UNICORN VALUATION

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The fascinating journey of Shaun Bonétt, an Australian entrepreneur, property developer, and the Founder, CEO, and Managing Director of Precision Group, showcases a trajectory of remarkable achievements. Precision Group, one of Australia's prominent private property investment groups, has played a pivotal role in some of the largest retail and commercial developments in the country.

 

This journey began with the establishment of a single small shopping center in South Australia, evolving over nearly three decades into a thriving portfolio of diverse property assets and interests in innovative ventures. Precision Group's impressive A$1.2 billion portfolio includes significant projects such as Adelaide Central Plaza, Port Adelaide Plaza, Brisbane's MacArthur Central (housing the largest Apple store in Australia at the time), Chevron Renaissance on the Gold Coast, Pran Central in Melbourne, and Auckland's Shore City Shopping Mall in Takapuna.

 

Shaun's upbringing, influenced by his parents, instilled a belief in his ability to achieve anything he desired in life through hard work. His early career saw him pursuing degrees in Arts and Law at the University of Adelaide while working as a part-time law clerk. His savings went towards a deposit on his first property in Unley, south of Adelaide's CBD. This marked the beginning of his journey in corporate law and property investment.

The mid-1990s marked a turning point when Shaun, a driven and ambitious young corporate lawyer, decided to venture beyond the realm of insolvencies and bankruptcies. He saw the devastation of the Australian recession and its impact on businesses, leading him to seek opportunities to create, build, and make things better.

 

This desire for positive impact led Shaun to enter the commercial property market, collaborating with a childhood friend on a business venture. They invested A$6 million in a neighborhood shopping center in Newton, which marked the initial steps towards expanding his empire, aided by a national property boom.

 

Shaun's resilience and confidence in his vision eventually led him to start Precision Group, embarking on a path of entrepreneurship. Supported by the right team and a strong commitment to making a difference, Precision Group achieved its first major acquisition with the Port Canal Shopping Centre and the adjacent Customs House office building in Port Adelaide, supported by global financier GE.

 

Throughout its journey, Precision Group's focus on relationships remained a constant. This approach paved the way for successful growth, with Precision Group becoming one of Australia's most successful private commercial property investment and management companies. Its portfolio reflects Shaun's social outlook, spanning retail, commercial, and hospitality properties.

 

Prezzee, a digital gift card platform, emerged as a significant success story in Shaun's career. Precision Group became the principal investor in Prezzee, providing the platform with the necessary support to revolutionize the gifting economy. Prezzee's innovative concept, offering a virtual gift card platform, resonated with both consumers and retailers. Its growth has been exceptional, achieving unicorn status with a valuation of A$1 billion and expanding internationally, including the US market.

 

Shaun's commitment to positive impact extends beyond his business ventures. The Heartfelt Foundation, established in 2005, allows individuals to easily donate to charities in need, benefiting various organizations. Additionally, Shaun is actively involved in initiatives such as Deputy Chair of Life Education Australia and Patron of the Princes Trust Australia.

 

In his role as a leader, Shaun emphasizes the importance of passion in one's pursuits. He believes that enjoying what you do is crucial, and those who don't should seek something else. His dedication to his purpose and work, combined with a passionate and committed approach, fuels his continuous growth and success.

 

As Precision and Prezzee flourish, Shaun's leadership serves as an inspiring example. His participation in The CEO Magazine's Executive of the Year Awards, both as a sponsor and a member of the judging panel, demonstrates his commitment to celebrating and encouraging Australia's business leadership, particularly those who follow their passions to achieve remarkable outcomes.

 

Find out more about Shaun’s journey from serving as a lawyer to becoming one of the most prominent leaders achieving Unicorn status with over $1B in valuation, and how he decided to become a heart-centered leader, pursuing his passion to help.

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